It is with immense pride that Pinnora Brewing announces a monumental achievement — winning the prestigious contract to craft the official beer for the world-renowned Chelsea Pensioners.
This exceptional group of Army Veterans, who have served their nation with distinction, engaged in a rigorous tasting process. They sampled four pilot beers meticulously brewed by our team and reached a unanimous decision, selecting their absolute favourite. This cherished brew will now transition into full production as the New Year commences, adorned with the exclusive and prestigious brand of the Chelsea Pensioner.
What was equally astonishing and gratifying was their choice. Going against conventional expectations, these esteemed veterans bypassed traditional options like a wheat beer, amber ale and best bitter. Instead, they enthusiastically selected one of our innovative creations — a signature New England IPA. This came as a delightful surprise and reaffirmed our commitment to modern craft beer.
This proud moment serves as a testament to the universal appeal of craft beer, even in the context of traditional military communities. We, at Pinnora Brewing, feel incredibly privileged to receive this endorsement and are eagerly anticipating the opportunity to bring this distinguished beer to the world stage.